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Think Innovative launch SCREACH! Introducing the worlds most exciting Super App!
March 16, 2011
Put simply, an experience is a Screach interaction between you and any content, via your smart device. It can be anything from voting on your favourite TV show, to listening to an audio guide in a museum, to playing a game whilst you are out shopping or at a football match. With Screach, anything is possible. To have an experience just pop open the App, enter the code for the experience and watch as your phone transforms into a voting pad, joystick, dial control – anything you like.
OK, now for the big statement – Screach changes everything. True consumer engagement is now not only possible, but rewarding for everyone and instantly measureable. We tried to list every sector that benefits from using Screach, but we ran out of space, so here are the headlines…
Broadcast
Screach revolutionises Broadcast as viewers can use the App to engage in any interactive experience via their smart device and be rewarded for doing so. For the first time Broadcasters can have a direct relationship with viewers that continues long after the TV show ends.
Imagine a viewer is watching X Factor – they can now vote through the Screach App and receive instant rewards for engaging. What’s more they can instantly purchase music, merchandise or gig tickets right there and then, opening up new revenue streams for Broadcasters and giving them consumer knowledge like never before.
With Screach, viewers can be rewarded for watching the ads. When the ads appear on TV, they simultaneously appear in the viewer’s phone, and can be instantly saved as vouchers for the advertised products. Once saved, the voucher can be cashed in at the viewer’s convenience.
Agencies
Screach profiles every single user and every single interaction, and as Screach creates a profile it gives brands the ability to continue talking to their customers long after the initial interaction has taken place.
Screach sits on top of Facebook, so users can automatically ‘check in’ and share their experiences with all of their friends, instantly spreading the brand virally. Imagine having a full knowledge of who your customers are, where they are, what they like, who their friends are and the experiences that they enjoy engaging in. Imagine being able to talk to them whenever you want, offering them rewards that are relevant and welcome.
Screach arms Agencies with incomparable knowledge of individual consumers. What’s more you only have to pay for interactions with your actual customers, giving you the ability to produce a marketing campaign that gets 100% ROI.
With Screach you and your team can create experiences easily – you don’t need to be a Developer and you don’t need an independent App. You can execute your campaign quickly and with ease and then measure and change the campaign accordingly, all in real time.
Advertising
A Screach experience can be delivered through any content, either on screen or in print.
With Screach, a consumer is sent offers or vouchers that are specific and relevant to them and the content they are engaging with. As Screach profiles every user, the advertiser can continue to send relevant, immersive marketing and promotional offers long after the initial experience is over.
Imagine tapping in a code from a box of cereal and generating a rewarding and fun experience in your phone – with Screach you can make static packaging and passive branding really come to life.
What if you were able to automatically change a digital billboard according to the profiles of the audience in front of it in real time? With Screach you can.
Screach opens up a completely new channel for advertising – straight into the phone and with direct access to a detailed personal profile of that consumer.
Consumers
Consumers, Viewers, End Users, People with smart phones…call them what you like, they’re there to be engaged and they want something fun, immersive and relevant…in short, they want Screach.
Screach isn’t like any other App – it’s a Super-App. Once downloaded, users can have endless relevant interactive experiences by simply entering a short code displayed in the content on any screen.
Screach is social .The Screach experience based network enables users to ‘check in’ to experiences, discover and share new experiences around them, and to see what their friends are engaging with. What’s more, users get rewarded instantly for interacting with Screach experiences – through real world vouchers, offers, Screach points and Screach badges, giving them a reason to engage time and time again.
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